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Marketing
Strategy
& Planning

If you're serious about growth, then your marketing strategy must come first - it's the only way to avoid scatter-gun marketing. Using the Marketing Strategy Ecosystem, we will work with you to develop a marketing strategy that drives demand for your services. Leveraging the 5 C’s we you will receive clear guidance on what you should be doing and (more importantly) what you shouldn't.
  
If needed, we can then work with your team to help implement and continue to guide towards the north star.


Content Strategy
& Storytelling

Your content strategy is the roadmap that can help you understand what you want to say, who you want to reach, what content you're going to create, what goals you are looking to achieve, and which channels should be leveraged. It truly is the gas that drives the car.
So when you start to think about your content strategy, think about what do you want to achieve. 
  • Do you want to establish your authority as an expert in your niche?
  • ​Build awareness of your services?
  • ​Grow your audience?
  • ​Increase audience engagement?
  • ​Move prospects along the path to purchase?
  • ​Grow and scale your business?
  • ​All of the above?
By having a clear content strategy in place all of these goals can be achievable.


Program
& Campaign
Development

Bring us in to help with those important programs or campaigns. This can be as small as a single content effort or a large as a multi-month campaign. We will provide the strategic guidance to get your program up and running or just keep it on track. You decide. 
Grow your business faster with a Fractional CMO. A fractional CMO is an experienced marketing leader that can step-up and hit the ground running to execute the most critical marketing functions. Your CMO will create and execute a marketing strategy to help you achieve your goals faster. Ideal for companies starting at 2M in revenue. 

  • Marketing strategist with a passion for helping service-based businesses grow revenue by implementing successful marketing strategies that drive demand.
  • More than 25 years of marketing experience in both the B2B and B2C marketing worlds with experience helping clients monetize their message. From POVs/Whitepapers, large scale research, RFPs and Proposals, social media, there is no project too big or small.
  • ​Has managed large teams and budgets in excess of 2M annually
  • ​​A life-long competitive athlete and coach, she is no stranger to hard work, and has a passion for helping her clients fast track their business results.
  • She is all about creating highly customized marketing programs for professional services organizations, and service based businesses that help them grow and scale their business.
Grow your business faster with a fractional CMO. A fractional CMO is an experienced marketing leader that can step-up and hit the ground running to execute the most critical marketing functions. Your CMO will create and execute a marketing strategy to help you achieve your goals faster. Ideal for companies starting at 2M in revenue. 
  • Marketing strategist with a passion for helping service-based businesses grow revenue by implementing successful marketing strategies that drive demand.
  • More than 25 years of marketing experience in both the B2B and B2C marketing worlds with experience helping clients monetize their message.
  • ​Has managed large teams and budgets in excess of 2M annually
  • ​​A life-long competitive athlete and coach, she is no stranger to hard work, and has a passion for helping her clients fast track their business results.
  • She is all about creating highly customized marketing programs for professional services organizations, and service based businesses that help them grow and scale their business.

I Want the Marketing Strategy Ecosystem!

Click here to book a 20 minute call to learn how your business can leverage the Marketing Strategy Ecosystem.
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