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What is a Content Strategy and Why You Need One

Content marketing has exploded. And so have the opportunities for small business owners who understand that good content isn't good...

Top 5 Content Marketing Mistakes to Avoid

Owners of service-based businesses today are doing their best to serve their customers, continue to hone their craft all while trying to...

How to Craft a Differentiated USP

What is a USP and why is it important? USP is your Unique Selling Proposition. The term was coined by advertising executive Rosser Reeves...

How to Build a Customer Avatar

There are many names that you can use to describe the ‘person’ your service is designed to help. But at the heart of it, your avatar is the fictional character...

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